Especially when cash flow is tight, partnering with another business to develop a co-branded product or service can be a lucrative way to locate untapped customers without having to shoulder the economic and creative burden all on your own. Properly planned and executed co-branding arrangements can be highly profitable for all parties involved. However, there […]
How to Avoid Common Co-Branding Legal Troubles Read More »
Strategic alliance. Joint venture. You’ve probably heard these terms quite frequently used in reference to large public companies like Apple, Coca-Cola, and American Airlines. In broad terms, both are a kind of partnership, a cooperation between companies in the pursuit of mutually-beneficial outcomes. This cooperation can manifest itself in various ways depending on the resources
Small Business Benefits of Strategic Alliances and Joint Ventures Read More »
Early stage software publishers and SaaS/Cloud application providers are always on the prowl for additional revenue. With limited resources, though, it’s not possible to go after every market at once. White labeling a SaaS/Cloud application or licensing software can be a good way to access other markets with little additional investment by utilizing a strategic
8 Key Provisions for Your SaaS License Agreement Read More »
