Especially when cash flow is tight, partnering with another business to develop a co-branded product or service can be a lucrative way to locate untapped customers without having to shoulder the economic and creative burden all on your own. Properly planned and executed co-branding arrangements can be highly profitable for all parties involved. However, there […]
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When the economy slows down, companies have to get creative and start looking for new ways generate revenue. Some tactics simply allow a company to survive the downturn. Others, though, can actually put a business on track to thrive during a recession. One of these tried and true ways to locate untapped customers, is by
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Strategic alliance. Joint venture. You’ve probably heard these terms quite frequently used in reference to large public companies like Apple, Coca-Cola, and American Airlines. In broad terms, both are a kind of partnership, a cooperation between companies in the pursuit of mutually-beneficial outcomes. This cooperation can manifest itself in various ways depending on the resources
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